Crafting Characters: A Guide to Hiring the Best Designers

4 min read

Why Do Video Games Need Designers?

Imagine your favorite video game without iconic characters – a hero without a face,
villains without personality, and a world without charm. Sounds dull, right? That’s
because designers create the visual and narrative elements that make games

Designers are the storytellers behind the scenes who breathe life into characters,
creating unique personalities, appearances, and backstories. A well-designed character
isn’t just pixels on the screen. A good-designed character creates an emotional
connection with the player, enhancing the gameplay.

Moreover, designers contribute their prominent part in enhancing the overall aesthetics
of a game and ensuring that visuals align with the narrative and gameplay. From the
color palette to the minor details in the environment, designers give attention to detail to
every tiny detail to create a visually stunning and cohesive gaming experience.

So, there’s no denying the fact that video games will be dull, lifeless, and uninspired.
If you’re looking to hire a team of designers for your next gaming masterpiece, we’ve
shared a step-by-step guide that will help you simplify the process.

Different Roles of Designers for Video Game Development

When it comes to video game design, different designers contribute their role in video
game creation to build a masterpiece. Some of the most common video game designer
roles are:

● Character Designers

Create the characters that players interact with, including their appearance, personality,
and backstory.

● Concept Artists

Create the visual elements of a game, such as the environment, objects, and props.

● Level Designers

Create the game levels that players play through, including the layout, challenges, and

● UI/UX Designers

Design the user interface and user experience to ensure the game is intuitive and

● Technical Artists

Create the game’s assets, such as textures, models, and animations.

Hire the Best Video Game Designer: Step-by-Step Approach

Making the choice for one designer out of the pool of resources available is quite
nerve-wrecking. The challenge not only lies in identifying the one who boasts technical
proficiency but also in finding the one who is creative enough to fulfill the game’s objective.

Know your design needs

Before beginning the hunt for the best designer, it’s important to understand your design
requirements clearly. What kind of design expertise is essential for your project? Are
you looking for character designers with a knack for creating memorable personalities or
concept artists who can visualize captivating worlds?
Regardless of the requirements, identifying the skills and experience needed for each
role will guide your search towards the most suitable candidates.

Create an interesting job description

A well-defined job description will help a lot in this regard. It should be clear, concise,
informative and accurately portray the role’s responsibilities and expectations. Include

all the unique aspects of your team and your design resource requirement to reflect a
creative and position impression.
A compelling job description attracts qualified candidates and sets the stage for a
fulfilling and productive work experience.

Network and Outreach

Don’t limit your search to online job boards. Reach out to the resources on various
platforms like LinkedIn, connect with industry experts, participate in design events, and
explore your company’s internal referral program.
This approach expands your reach, helps you pick top talents from the market, and
connects with resources actively seeking opportunities.

Assess Candidates’ Skills and Experience

Carefully review all the resumes and portfolios to evaluate candidates’ skills and
experience. You can also ask for their portfolio to analyze their work quality closely. You
can also conduct phone screenings or video interviews to learn more about their
communication skills, teamwork ethics, and adaptability.

Conduct in-person interviews

Although conducting remote interviews offers much ease at the same time, in-person
interviews give an extensive opportunity to know about candidates’ soft skills,
personality traits, and overall fit with the team and company culture.
You can ask open-ended questions from the candidates to help them share their
thoughts and experiences about different aspects. Engage in discussions about their
design philosophy, inspirations, and approach to collaboration.

Onboarding and Retention

Once you’ve found the ideal candidate for the position, create a welcoming environment to
ensure your candidates’ long-term success and satisfaction. Come up with a clear
onboarding plan that introduces them to the team, project goals, and company culture.

It is also important to invest equally in the professional and personal growth of your
game designer that attracts and retains them.


Hiring the ideal talent is not just about finding the skilled resource, it is about building a
team that shares your passion and vision. By defining your needs and following a
thoughtful hiring process, you can definitely ensure that your game is in the hands of the
best resource who is all set to create characters for your audience worldwide.

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