Full-Cycle Game Development Services: Everything You Need to Know

6 min read

Game development industry is booming with the latest technologies and continuous evolution.
Players have new demands for the gameplay experience which makes game developers and
publishers go for creating games that give one-of-a-kind experience. For this purpose, you have
to have a team of game developers that can bring the spark and quality to your game. For
achieving the milestones and delivering top-notch gaming experience, full-cycle game
development services can be your best bet.
In this blog, we will discuss full-cycle game development services that give an overview of the
game’s lifecycle process and how you can leverage it to the fullest.
Let’s get into it.

What Comes Under Full-Cycle Game Development Process?

Full-cycle game development process refers to the initial stage of game development till the
game is released. It involves game production from various game members such as game
designers, developers, artists, modelers, character designers, quality assurance testers, and
app store optimizers.
Before we start to discuss the game development stages, it is essential to understand that the
stages might differ on the basis of your project demands and requirements.

Conceptualization and Ideation

The first stage of creating games is to visualize the ideas that you’ve for your game. During the
development process, developers engage in brainstorming meetings to conceive game
concepts such as for game characters, environments, and other assets. Defining the game’s
fundamental idea, target demographic, and unique selling factors are all part of this step. It
establishes the groundwork for the whole development process.
This is the most important part of the workflow as it starts the next stages and helps team
members to understand what they are supposed to create.

Pre-Production and preparation
Before going into code and design, developers and designers ensure that they have everything
ready from tools to technologies and their game design ideas. A very important document that
falls under pre-production is a game design document. It includes producing extensive
documentation, establishing milestones, and sketching out technical requirements. During this
stage, key components such as game mechanics, storyboards, and art ideas are refined for the
preliminary production.

Proof of Concept and Prototyping

Game developers and designers start to work on pre-production, they have to create prototypes
for games that serve as the proof of concept. The purpose of the prototype is to bring ideas to
life. To test mechanics, identify possible obstacles, and confirm the viability of the concept,
developers produce a fundamental version of the game that also enables the client to see the
progress on the project. This iterative procedure ensures that the main pieces correspond to the
required gameplay.


Production is another main and extremely important process of game development stages. The
process includes actual coding, design, and asset production. Game developers and designers
build the game architecture, integrate features, and create an initiative UI which are all part of
this process. Iterative development cycles involving playtesting aid in the early detection and
resolution of difficulties.

Quality Assurance and Testing

In order to create a bug free game with smooth performance, QA testing is an essential step.
There can be different types of game testing that can be done on your game project. Thorough
testing is required to verify that the game is bug-free with low latency. QA teams perform a
variety of tests, including functionality, compatibility, and user experience evaluations.
Refinements and optimizations are guided by feedback from testing rounds.

Deployment and Launch

The last two processes of the game development life cycle include deployment and launch that
should be smooth. The launch of the game can be accompanied by different marketing
campaigns to increase customer acquisition. Bringing the game to market includes determining
the best distribution channels, developing marketing tactics, and planning the launch. To keep
the audience’s interest, the shift from development to deployment must be smooth.

Post-Launch Support and Updates

The journey does not stop when the product is launched. It is vital to provide ongoing support,
respond to player comments, and provide updates. Monitoring user engagement, fixing
post-launch bugs, and introducing new content contribute to the game’s sustained success.

What Services are Included in Game Development Services?

As we have stated above, full-cycle game development services started from conceptualization
and ideation. But to work on that, game developers and designers need to create a game
design document. Hence, we can say that creating a game design document or GDD is the first
step or the service that comes under the main game development service.
After creating GDD, the developers start to code while choosing the required game engine
depending on the game project requirements. In addition to these, other main steps that come
as services include server architecture & administration, and art designing. Additionally, do not
forget about 3D modeling and UI design that will make the digital product exceptional.
That being said, we can list the following important game development services:
● QA
● UI & UX;
● Animation;
● Project management (including community management);
● Sound design;
● Localization;
After you have launched your game, the monetization services can also be taken as an add on
for customer acquisition. It ensures that you can generate profit and revenue from your game.

How to Maximize Your Investment in Full Cycle Game
Development Services?

For achieving high ROI, there are a few important considerations that you need to make before
starting game development. First, you should know what your game project requirements are
and the expertise level you require for the project. It would help you in achieving results with a
clear roadmap.
In addition to that, you want a make that matches with current trends and game audience goals
as it will lead to more user acquisition. Creating a mundane game with old gameplay mechanics
and boring game environment would definitely not create urge among players of your game.
Thereofere, in order to maximize investment full-cycle game development services it is essential
that you:

1. Have a pristine clear idea about your game objectives
2. Know the game trends
3. Understand your game audience
4. Choose the right company
5. Setting milestones
6. Selecting the right candidates


Full-cycle game development services can ensure achieving your game idea and bring it to
reality. With that being said, make sure you have a clear understanding of game projects so that
you can measure progress and success.

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